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Pyrenees tourism boosted

BALLARATtourism body Visit Ballarat has added Pyrenees Shire Council to its tourism program.
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The two officially branded together last week in an effort togrow and diversify tourism in the region.

The partnership is effective from July 1 and iscontractedfor three years.

Building on the Ballarat’sevolving food and wine scene, the partnership is set to add the Pyrenees region’snationally recognised food and wine component.

Visit Ballarat chief executive Noel Dempsey said the announcement was fantastic news for both regions.

“This is a collaboration between a great city and a great region and will see more tourists visit our area,” he said.

“Peopletravel on their taste buds.

“Aligning Ballarat with the Pyrenees and its amazing wine region makes sense. It alsoallows us to market our region to attract more visitors.

“The Pyrenees wine region extends our premium wine offering, as it is a stone’s throw from Ballarat. Ourcombined efforts will aim to extend overnight stays with a more diverse offering.”

Pyrenees Shire Council chief executiveJim Nolan said he looked forward to a long and successful partnership whichensured all businesses and events in both regions continued to grow and thrive.

“Our regions have always been complementary; this new tourism partnership will provide benefits to bothregions,” Mr Nolan said.

“The Pyrenees Shire is well known for our breathtaking landscapes, natural experiences and incredible wines.”

The move is expected to be significant for the region’s vineyards.

Summerfield Wines chief executive Mark Summerfield said he was supportive of the move, believing it will help small businesses grow their brand in Ballarat.

“The most direct route to Melbourne is through Ballarat (and)the demographic in Ballarat has changed a lot–it’sdifferent to 15 years ago,” he said.

“It’s actually a restaurant and wine town (now).

“The numbers speak to themselves;if we’re not concentrating on Ballarat, a city of 100,000 people right on our doorstep, we’d be nuts.”

Pyrenees Shire mayor Michael O’Connor said expanding towards Ballarat –a major centre much closer geographically to certain areas of the Grampians, has its advantages.

“We need to feature a little bit more prominently,” he said.

“We’re muchmuch closer to Ballarat (than the heart of the Grampians).

We were on the very outskirts of Grampians and they’vebeen good to us, but when you’reon the outskirts and the objective is nature-based tourism –Halls Gap has got it (all).”

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